TikTok is introducing a updated setting that allows them to cut down on the amount of artificial intelligence-produced videos appearing in their feeds. This move comes as the company announced that it now features more than 1 bn AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a widespread rollout. This development aligns with a surge in content created by AI, spurred by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly 10% of the quickest rising video streams on a competing service only show clips produced artificially. A large amount of this material is considered “AI slop”, a phrase for substandard, bulk-generated content that is frequently nonsensical or bizarre.
“We know from our community that many people enjoy content made with AI tools, from AI artwork to science explainers, and we want to offer the community the ability to adjust the amount of that, depending on their own preferences,” said a spokesperson.
Volume and Proportions
The platform shared that there are now over a billion videos on its network labeled as made with AI. Collectively, over 100 mn pieces of content are added to the service every day, making AI content a limited part of its complete catalog.
How to Adjust Settings
Members will be in a position to limit or boost the level of artificial media they see by using the content preference option in the platform and picking “AI-generated content”. Further subjects that are already be adjusted under the setting include politics, style, beauty, and dance.
Platform Guidelines
The platform’s policies oblige content makers to tag convincing AI-made content, and it prohibits dangerous deepfakes of celebrities or critical incidents. Any believable AI video that is without a tag can be taken down under its user guidelines.
Furthermore, the service will henceforth add an AI-generated label to content made using its own AI tools, or flagged by an collaborative effort for recognizing AI-generated material. This action is designed to help prevent users from seeking to evade the disclosure requirement.
Educational Initiatives
TikTok is furthermore establishing a $2m awareness program for professionals and institutions to produce learning resources about ethical AI use. This program will assist educational bodies focused on training programming and robotics.
Content Safety Approach
TikTok has supported its content review process, following discussion over proposals to cut jobs for numerous safety staff in the United Kingdom. It is expected to reduce 439 jobs in its user protection division in London, with labor groups and online safety experts voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead stated that staff-based oversight would still have a role, but AI can safeguard staff by filtering out the most harmful content ahead of it has to be seen by humans. The company reported a significant reduction in explicit and harmful content handled by human moderators over the previous year due to reliance on its automated systems.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to limit contact with unsafe media as swiftly, which is where a lot of the machine support is proving valuable operate efficiently.”
